So you decided to take the plunge and start blogging about your passions. Good for you! You may have thought it would be a piece of cake setting up a blog and churning out some awesome content that would lead to tons of revenue in no time, right?! So what happened? You set everything up and waited just to realize that your blog isn’t bringing in the cash flow you’d hoped.
By the time a customer contacts a supplier, statistics show they’ve already completed at least 57% of their purchase decision. So before contacting an inbound marketing agency you might be wondering - is inbound marketing going to make my sales teams obsolete? Not at all.
Everyone could use a few more conversions. In fact, one of the biggest draws to inbound marketing is the opportunity to increase your leads and convert more of your visitors into buyers.
Even if you’re sold on inbound marketing, convincing your boss may not be so easy. Executives, directors and leadership have to make challenging decisions, especially when budget, resources and assets are at stake. It’s forgivable, then, that they may not be as ready to jump on board at a whim.
Making the case for inbound marketing shouldn’t keep you up at night, though. Here are 4 simple things to keep in mind as you work to get your boss on board with inbound.
If you’re debating an investment in inbound marketing or evaluating different vendors to help in the process, you may be wondering what your role in the process will look like.
After all, your business is central to everything that will go on; it’s your brand that’s being promoted and your products being sold.