“Automation” is one of those words that has taken on unnecessarily negative connotations in the online marketing space. That’s because, for many people “Automation” is synonymous with impersonal – or even spammy! In the early days of SEO especially, automation was used to blast out spam and send unwelcome blog comments and e-mails to people who had neither asked for, nor expected them.
As you look to the future, are you allocating more budget to your SEO? If not, you should be.
SEO, at its core, has changed. What was once a primarily technical endeavor has morphed into something quite unlike the SEO of 2004.
Late afternoon on Friday, October 4th, Matt Cutts, head of Google’s webspam team, confirmed that the latest iteration of the Penguin update was rolling out and would impact 1% of all queries.
The search engine we all know and love has made an awful lot of changes over the past 5 years – some huge and announced, others small and subtle. Some would change the way we think about content, while others would drastically change how link building services were offered by SEO’s.
Chances are you’ve seen an article announcing Google’s algorithm update and how it impacts 90% of all searches. This stat has raised alarm for many internet marketers, however, this is just an example of sensational writing and for those “in the know”, this really isn’t any cause for alarm. Google quietly updates its algorithm 500+ times a year, rarely announcing or naming the update.
For many businesses, Q4 is the busiest time of year. It’s a short few mission-critical months when demand spikes, sales explode and not being visible online means losing out on serious revenue.
If you’re planning for Q4 and wondering how to allocate your online marketing budget, here are a few important questions to ask and ways to prepare.
When it comes to online marketing, most companies tend to err on the side of caution and stick with the traditional “tried and true” methods to achieve success. From SEO to SEM and everything else in between, there’s something to be said for being conservative, especially with the fast pace of change and ever-evolving algorithms in the online world.
There’s an awful lot of buzz out there about internet marketing – and a lot of conflicting messages. To cut through the clutter and save you time (and sanity), we’ve answered five of the most pertinent questions that keep being asked about internet marketing in 2013.
1. Is SEO Dead?
No – and it never will be. Like any discipline, SEO has evolved and grown up. What HAS died is the idea that SEO is all about looking for loopholes in the algorithm. Now, it’s about building a solid online brand.
These days mobile is one of the biggest buzz words when it comes to online marketing, which begs the question, how big is it really? As more and more people use their mobile devices to access the web, marketers are seeing a shift in traffic to their website from desktop to mobile. So what does all of this really mean?
Search Engine Optimization is evolving and changing all the time. Search engine optimizers, on the other hand, seem to evolve a whole lot… slower. The following are the top 10 dumb SEO mistakes that you should really consider letting go in 2014.
Do you do business around the world? Do your customers speak multiple languages? If so, you may have wondered if it’s time to take your SEO campaign international. This post will help you evaluate whether or not you need international SEO services and give you some questions to ponder before you make the jump.
Topics: Search Engine Optimization (SEO)
Traditionally speaking, Labor Day marks the end of summer, and for most people, it also means it’s time to put away your “summer whites”. Everyone knows not to wear white after Labor Day, and it’s time to usher in the fall colors and fashion. However, as runway and fashion trends change every season, when it comes to SEO, white is always in style. Especially, when it comes to hats; white-hat that is.
You already know that you need the help of an SEO consultant, but your boss just doesn’t seem to get it. You can see the opportunity and the trends. You know the competition is tearing up the search results and you understand that you’re lagging behind - but thus far, conversations about SEO have been fruitless and frustrating.
Maybe you’ve been delegated to “do the SEO” and management treats it as though it’s as simple as putting on a pot of coffee.
Let’s face it – SEO has a reputation for being, well… not very creative. Most people tend to see SEO as a very technical profession rooted in code, analytics and strict processes.
Design, on the other hand, is seen as a creative pursuit. Web designers are great at coming up with exciting ways to display information and telling stories with visuals.
Link Removal 101
Our team was thrilled to have Sha Menz, from Rmoov.com visit our office this week to discuss tips, best practices and techniques for identifying and removing negative links. Below I've share my top 5 takeaways to help you handle any link cleanup challenges you may be facing.
Link acquisition is an important part of any website’s online optimization plan. With the recent emphasis Google and the other search engines have placed on high quality, relevant links, many companies face the challenge of determining whether link acquisition should be done through an in house team or be outsourced to an expert agency.
SEO has become one of the central staples of internet marketing techniques because of the massive traffic yields, authority gains, conversion potential, and ultimately, high returns on investment (ROI). High organic rankings in search build authority through repeated long term exposure to traffic. As a long term investment, SEO is unmatched, because it keeps working for a company once optimization is done.
As the saying goes, time flies when you’re having fun, or spending money, and it’s always a good idea to have some checkpoints to keep from losing track of where you are going. The same holds true for online marketing and managing your budget to ensure you are getting the most out of your efforts. So what’s the best way to ensure you’re on track to meet your goals and adjust your efforts along the way?
No matter how you approach a search engine optimization (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales.
Over the past few years I’ve seen SEO evolve into many shapes and forms.
Last month Google launched their latest salvo in the battle against web spam. Penguin updates 2.0 aggressively focused on websites with low quality content, link spam and advertorials. The updated algorithms had an immediate and pronounced impact on sites that don't follow search engine optimization best practices. Searchmetrics.com published their list of the sites hit hardest by Penguin 2.0 showing that SEO visibility fell dramatically for the usual suspects like adult and gaming sites. Popular and respected blog sites like dailydot.com also felt the crunch as their SEO visibility took a plunge.