Penguin 2.0 - The Good, The Bad, And The Ugly

Posted by Jeanine Krzyzanowski on Jun 4, 2013 11:30:00 AM

Penguin | Penguin 2.0 - The Good, The Bad, And The UglyLast month Google launched their latest salvo in the battle against web spam. Penguin updates 2.0 aggressively focused on websites with low quality content, link spam and advertorials. The updated algorithms had an immediate and pronounced impact on sites that don't follow search engine optimization best practices. Searchmetrics.com published their list of the sites hit hardest by Penguin 2.0 showing that SEO visibility fell dramatically for the usual suspects like adult and gaming sites. Popular and respected blog sites like dailydot.com also felt the crunch as their SEO visibility took a plunge.

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

Why NoFollow Links Matter

Posted by Jeanine Krzyzanowski on May 22, 2013 10:06:00 AM

NoFollow | Why NoFollow Links Matter

A common misconception when it comes to search engine optimimization and link building, is that nofollow links do not provide any value when it comes to “passing link juice” and getting noticed and accounted for by Google’s algorithm. Simply put, this is not true.  After having several discussions with my clients on this topic, I decided to write an article to dispel this rumor.

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

The Value of Quality Backlinks

Posted by Jeanine Krzyzanowski on May 13, 2013 7:09:00 AM

Backlink | The Value of Quality Backlinks

As you may be aware, the link acqusition process is ever-changing. Over the past few years, Google has become extremely sophisticated in their link analysis. Obtaining quality backlinks is more important than ever. We’ve seen big and small brands demolished from Google by engaging in black hat tactics and link schemes. With the most recent release of Penguin 2.0, it’s tremendously important to acquire quality backlinks.

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

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