Is SEO worth the investment?

Posted by Matthew Campion on Jul 15, 2013 4:45:00 PM

Scrabble Game - Future Investing | Is SEO worth the investment?

SEO has become one of the central staples of internet marketing techniques because of the massive traffic yields, authority gains, conversion potential, and ultimately, high returns on investment (ROI). High organic rankings in search build authority through repeated long term exposure to traffic. As a long term investment, SEO is unmatched, because it keeps working for a company once optimization is done.


Topics: Internet Marketing, Search Engine Optimization (SEO)

Are You On Pace to Meet Your Online Marketing Goals?

Posted by Lauren Totin on Jul 1, 2013 4:46:00 PM

On Pace | Are You On Pace To Meet Your 2013 Goals

As the saying goes, time flies when you’re having fun, or spending money, and it’s always a good idea to have some checkpoints to keep from losing track of where you are going.  The same holds true for online marketing and managing your budget to ensure you are getting the most out of your efforts.  So what’s the best way to ensure you’re on track to meet your goals and adjust your efforts along the way?


Topics: Search Engine Optimization (SEO), Inbound Marketing

DIY SEO for Small Businesses

Posted by Katie Glebinski on Jun 12, 2013 12:11:00 PM

Local SEO | DIY SEO for Small BusinessesNo matter how you approach a search engine optimization (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales. 

Over the past few years I’ve seen SEO evolve into many shapes and forms.


Topics: Marketing Agency, Search Engine Optimization (SEO), Website Analytics

Penguin 2.0 - The Good, The Bad, And The Ugly

Posted by Jeanine Krzyzanowski on Jun 4, 2013 11:30:00 AM

Penguin | Penguin 2.0 - The Good, The Bad, And The UglyLast month Google launched their latest salvo in the battle against web spam. Penguin updates 2.0 aggressively focused on websites with low quality content, link spam and advertorials. The updated algorithms had an immediate and pronounced impact on sites that don't follow search engine optimization best practices. published their list of the sites hit hardest by Penguin 2.0 showing that SEO visibility fell dramatically for the usual suspects like adult and gaming sites. Popular and respected blog sites like also felt the crunch as their SEO visibility took a plunge.


Topics: Search Engine Optimization (SEO), Link Building & Acquisition

Why NoFollow Links Matter

Posted by Jeanine Krzyzanowski on May 22, 2013 10:06:00 AM

NoFollow | Why NoFollow Links Matter

A common misconception when it comes to search engine optimimization and link building, is that nofollow links do not provide any value when it comes to “passing link juice” and getting noticed and accounted for by Google’s algorithm. Simply put, this is not true.  After having several discussions with my clients on this topic, I decided to write an article to dispel this rumor.


Topics: Search Engine Optimization (SEO), Link Building & Acquisition

The Value of Quality Backlinks

Posted by Jeanine Krzyzanowski on May 13, 2013 7:09:00 AM

Backlink | The Value of Quality Backlinks

As you may be aware, the link acqusition process is ever-changing. Over the past few years, Google has become extremely sophisticated in their link analysis. Obtaining quality backlinks is more important than ever. We’ve seen big and small brands demolished from Google by engaging in black hat tactics and link schemes. With the most recent release of Penguin 2.0, it’s tremendously important to acquire quality backlinks.


Topics: Search Engine Optimization (SEO), Link Building & Acquisition

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