How To Increase Rankings With Engagement (Tactical Tips)

Posted by The Teknicks Team on Sep 4, 2021 11:51:03 AM

Increase rankings with engagment

Photo by PhotoMIX Company from Pexels

Many businesses aim for their websites to rank highly in search engines, but it's a moving target.

In fact, Google released 8 notable algorithm updates this year so far to better meet searchers' needs (emphasizing the "optimization" part of SEO).

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Topics: Search Engine Optimization (SEO), Usability & Conversion Optimization, SEO, Mobile Marketing, Engagement, Augmented Reality

Now Is the Perfect Time to Capture The Attention Of Your Audience

Posted by Nick Chasinov on Sep 4, 2021 11:08:59 AM

Capture Your Audience's Attention

Photo by Jose Francisco Fernandez Saura from Pexels

Our world is increasingly online. The number of internet users has doubled globally in the past decade and now reaches 56% of the world’s population, with the average user staying online more than six and a half hours per day.

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Topics: SEO, Content Marketing, Engagement, Cookies, Funnels

Why PWAs Are Poised to Dominate Moving Forward

Posted by Nick Chasinov on Sep 4, 2021 10:56:45 AM

progressive web app

Photo by cottonbro from Pexels

Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAs.

If Apple was threatened by “Fortnite” trying to bypass the App Store, it’s not going to be happy when progressive web apps take off. PWAs disrupt the tech giant’s granular control

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Topics: SEO, PWA, Native Apps

PWA vs Native App: Which is Better in 2021?

Posted by The Teknicks Team on Feb 12, 2021 3:14:57 PM

PWA vs. Native App: Which is Better?

Source: Pexels (CC0 License)

Apps are an essential tool that organizations should consider offering to provide users with an exceptional customer experience. Over the last few years, there has been growing support for progressive web apps, or PWA. The great thing about a PWA is that it combines the functionality of a native app, with the accessibility of a website. Many have started to question whether or not it is possible for PWAs to completely replace native apps in the future. 

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Topics: Internet Marketing, Web Design & Development, Usability & Conversion Optimization, SEO, HTTPS, UX, PWA, Native Apps

How To Find A Reputable NJ SEO Agency

Posted by The Teknicks Team on Jan 19, 2021 2:26:14 PM

NJ SEO Agency

 

In an effort to drive your business forward, SEO (Search Engine Optimization) always comes into play. But SEO is much more than finding the right keywords and building backlinks; it is a practice always in evolution that is only efficient when it becomes part of a greater marketing strategy. Finding an agency to help you strategize and execute is critical, but in a saturated market like New Jersey it can prove to be difficult. So we put together a guide to help you find a reputable SEO agency in NJ or any location for that matter. 

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Topics: Search Engine Optimization (SEO), SEO, Content Marketing, Local SEO, NJ SEO

What is the #1 Challenge for SEOs in-house?

Posted by Janet Bartoli on Mar 5, 2019 10:03:34 AM

 

What is the #1 Challenge for SEOs in-house?

Ask any SEO professional what their #1 challenge is and they’ll likely answer: Resources.

What they really mean though, is getting the right technical resources for implementing their SEO recommendations. Properly implementing your team’s recommendations on a consistent and timely basis will lead to strong organic performance over the long term.

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Topics: SEO

4 Tips to Optimize Your SEO For Voice Search

Posted by Nick Chasinov on Aug 2, 2018 10:05:47 AM


Between voice-activated devices like Alexa and Echo and personal assistants like Siri and Cortana, voice search is on the rise. Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising.

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Topics: SEO, Voice Search Optimization

Google My Business Is Critical To Local SEO

Posted by Nick Chasinov on May 16, 2018 11:53:09 AM

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Google My Business (GMB) is a free online tool designed to help businesses and organizations manage their online presence through Google's various sites such as Google Maps and Search. As with all things Google, Google My Business sets its sights on helping visitors find just what they need quickly. By enhancing the accuracy of localized search results generated through its search engine, it provides searchers with high-quality results.

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Topics: SEO, google, Local SEO

How Amazon Became The #1 Consumer Electronics Retailer

Posted by Nick Chasinov on Apr 24, 2018 1:52:40 PM

How Amazon Became The #1 Consumer Electronics Retailer

Full disclosure, I think Amazon is the best retailer, period, but I didn't always feel that way. And I am not just saying that because Teknicks works with them. I honestly have a wonderful experience shopping on Amazon, primarily through the app.

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Topics: SEO, Ecommerce, google, Amazon, UX

SEO History (Abridged Version)

Posted by Nick Chasinov on Apr 18, 2018 10:35:16 PM

history of SEO

Search engine optimization, better known as SEO, is now considered a staple of digital marketing. Used to drive web presence, expand visibility, and improve rankings, SEO plays an integral role in virtually every aspect of modern web-based strategies.

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Topics: SEO

So What Exactly Is Agile Internet Marketing?

Posted by Nick Chasinov on Mar 13, 2018 1:58:10 PM

Agile Definition | The Ultimate Guide to Agile Internet Marketing

Marketing online demands a unique combination of skills, knowledge, and specializations, thanks to the fact that the online environment is both linked to, yet distinctively different from, traditional marketing mediums.

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Topics: Internet Marketing, SEO, Agile Marketing, online marketing

What is Voice Search Optimization (VSO)?

Posted by Nick Chasinov on Aug 21, 2017 2:42:27 PM

Voice Search Optimization (VSO)

Voice Search Optimization (VSO) is an approach focused on maximizing the number of visitors to a website or app by improving the visibility and suggestion rate (or recommendation rate) in voice search results. In general, the more often a site or app is suggested and the higher it is ranked among the recommendations, the more traffic it will receive. VSO can be applied to several voice search protocols including but not limited to Google, Amazon, Siri, and Windows Cortana.

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Topics: Search Engine Optimization (SEO), SEO, Voice Search Optimization (VSO), Windows Cortana, Apple, Voice Search Optimization, Amazon

Search Experience Optimization: Five Ingredients for a Profitable Search Experience Recipe

Posted by Nick Chasinov on Mar 28, 2017 9:32:31 AM

170313-food-ingredients-laptop-lg.jpg

Today's consumers are more sophisticated than ever. They expect interesting content, personalized marketing, and a seamless site experiences.

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Topics: SEO

Lost in the Website Woods: Optimize Your Site for Better Conversion Rates

Posted by Nick Chasinov on Mar 13, 2017 4:45:04 PM

Lost in the Website Woods.jpg

How is your website doing? Are your users heading straight to you, navigating every button click until they convert into a sale? Or are they more like Little Red Riding Hood, wandering in the woods and losing their way?

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Topics: SEO

8 Keys to Maximizing Your Blog’s Potential

Posted by Nick Chasinov on Mar 7, 2017 9:25:34 AM

8-Keys-to-Maximizing-Your-Blog’s-Potential.jpg

A blog isn’t just a nice addition to an organization’s online presence. It’s a must-have—a familiar and expected interface to engage your brand, with more flexibility and innovation than many traditional marketing formats.

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Topics: Content Creation, SEO, Blogging, Content Marketing

4 Tools to Launch a Winning Content Strategy

Posted by Nick Chasinov on Feb 28, 2017 10:24:39 AM

4 Tools to Launch a Winning Content Strategy
 

Content marketing is nothing new. The first commercial website started back in 1993, so we’ve had nearly a quarter of a century to refine its application. That’s why it’s so surprising that of the 86 percent of marketers using content marketing, only 32 percent find it effective.

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Topics: Content Creation, SEO, Content Marketing

Four Steps To A Better SEO Strategy That Lasts

Posted by Nick Chasinov on Feb 21, 2017 11:23:46 AM

Four Steps To A Better SEO Strategy That Lasts.jpg

Credit: Moz

SEO is constantly evolving. As the owner of an SEO agency, it’s my job to stay on top of Google’s updates and algorithm changes to keep my clients on the front page. In fact, I’ve had to alter my entire business model more than once to keep up with this rapidly changing world.

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Topics: Internet Marketing, Marketing Agency, SEO

Search Experience Optimization: Welcome to the New SEO

Posted by Nick Chasinov on Feb 14, 2017 12:43:45 PM

Search Engine Experience.png

Many companies are caught up in search engine optimization, but this approach belongs in the past. In my 15 years working with SEO, I’ve watched the process evolve from a black hat spam tactic into a nuanced, quality-based marketing strategy—and that evolution has only just begun.

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Topics: Internet Marketing, Marketing Agency, SEO

How to Build Your Business Like a Fortune 500 CEO

Posted by Nick Chasinov on Feb 7, 2017 11:44:14 AM

getty_481489725_970657970450050_92779.jpg

 

The best advice I ever got came from my boss at my first real, full-time job. He was giving his monthly corporate overview of the startup, discussing the company's progress and describing its history. He recalled that when he started out, he had no employees, no clients and no revenue.

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Topics: Internet Marketing, Marketing Agency, SEO

Google and your company’s SEO: a love story

Posted by Nick Chasinov on Jan 31, 2017 9:00:00 AM

Google and your company’s SEO- a love story.jpg

Many businesses today consider backlinks to be the gold standard in boosting organic keyword rankings. It’s believed that, if they can generate a high number of links, they’re sure to rank highly on Google searches. It doesn’t matter where the backlinks come from. As long as plenty exist, the company is sure to profit — right?

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Topics: SEO

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