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Many businesses aim for their websites to rank highly in search engines, but it's a moving target.
In fact, Google released 8 notable algorithm updates this year so far to better meet searchers' needs (emphasizing the "optimization" part of SEO).
Topics: Search Engine Optimization (SEO), Usability & Conversion Optimization, SEO, Mobile Marketing, Engagement, Augmented Reality
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Our world is increasingly online. The number of internet users has doubled globally in the past decade and now reaches 56% of the world’s population, with the average user staying online more than six and a half hours per day.
Topics: SEO, Content Marketing, Engagement, Cookies, Funnels
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Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAs.
If Apple was threatened by “Fortnite” trying to bypass the App Store, it’s not going to be happy when progressive web apps take off. PWAs disrupt the tech giant’s granular control
Topics: SEO, PWA, Native Apps
Apps are an essential tool that organizations should consider offering to provide users with an exceptional customer experience. Over the last few years, there has been growing support for progressive web apps, or PWA. The great thing about a PWA is that it combines the functionality of a native app, with the accessibility of a website. Many have started to question whether or not it is possible for PWAs to completely replace native apps in the future.
Topics: Internet Marketing, Web Design & Development, Usability & Conversion Optimization, SEO, HTTPS, UX, PWA, Native Apps
In an effort to drive your business forward, SEO (Search Engine Optimization) always comes into play. But SEO is much more than finding the right keywords and building backlinks; it is a practice always in evolution that is only efficient when it becomes part of a greater marketing strategy. Finding an agency to help you strategize and execute is critical, but in a saturated market like New Jersey it can prove to be difficult. So we put together a guide to help you find a reputable SEO agency in NJ or any location for that matter.
Topics: Search Engine Optimization (SEO), SEO, Content Marketing, Local SEO, NJ SEO
Ask any SEO professional what their #1 challenge is and they’ll likely answer: Resources.
What they really mean though, is getting the right technical resources for implementing their SEO recommendations. Properly implementing your team’s recommendations on a consistent and timely basis will lead to strong organic performance over the long term.
Topics: SEO
Between voice-activated devices like Alexa and Echo and personal assistants like Siri and Cortana, voice search is on the rise. Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising.
Topics: SEO, Voice Search Optimization
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Google My Business (GMB) is a free online tool designed to help businesses and organizations manage their online presence through Google's various sites such as Google Maps and Search. As with all things Google, Google My Business sets its sights on helping visitors find just what they need quickly. By enhancing the accuracy of localized search results generated through its search engine, it provides searchers with high-quality results.
Full disclosure, I think Amazon is the best retailer, period, but I didn't always feel that way. And I am not just saying that because Teknicks works with them. I honestly have a wonderful experience shopping on Amazon, primarily through the app.
Search engine optimization, better known as SEO, is now considered a staple of digital marketing. Used to drive web presence, expand visibility, and improve rankings, SEO plays an integral role in virtually every aspect of modern web-based strategies.
Topics: SEO
Marketing online demands a unique combination of skills, knowledge, and specializations, thanks to the fact that the online environment is both linked to, yet distinctively different from, traditional marketing mediums.
Topics: Internet Marketing, SEO, Agile Marketing, online marketing
Voice Search Optimization (VSO) is an approach focused on maximizing the number of visitors to a website or app by improving the visibility and suggestion rate (or recommendation rate) in voice search results. In general, the more often a site or app is suggested and the higher it is ranked among the recommendations, the more traffic it will receive. VSO can be applied to several voice search protocols including but not limited to Google, Amazon, Siri, and Windows Cortana.
Topics: Search Engine Optimization (SEO), SEO, Voice Search Optimization (VSO), Windows Cortana, Apple, Voice Search Optimization, Amazon
Today's consumers are more sophisticated than ever. They expect interesting content, personalized marketing, and a seamless site experiences.
Topics: SEO
How is your website doing? Are your users heading straight to you, navigating every button click until they convert into a sale? Or are they more like Little Red Riding Hood, wandering in the woods and losing their way?
Topics: SEO
A blog isn’t just a nice addition to an organization’s online presence. It’s a must-have—a familiar and expected interface to engage your brand, with more flexibility and innovation than many traditional marketing formats.
Topics: Content Creation, SEO, Blogging, Content Marketing
Content marketing is nothing new. The first commercial website started back in 1993, so we’ve had nearly a quarter of a century to refine its application. That’s why it’s so surprising that of the 86 percent of marketers using content marketing, only 32 percent find it effective.
Topics: Content Creation, SEO, Content Marketing
Credit: Moz
SEO is constantly evolving. As the owner of an SEO agency, it’s my job to stay on top of Google’s updates and algorithm changes to keep my clients on the front page. In fact, I’ve had to alter my entire business model more than once to keep up with this rapidly changing world.
Topics: Internet Marketing, Marketing Agency, SEO
Many companies are caught up in search engine optimization, but this approach belongs in the past. In my 15 years working with SEO, I’ve watched the process evolve from a black hat spam tactic into a nuanced, quality-based marketing strategy—and that evolution has only just begun.
Topics: Internet Marketing, Marketing Agency, SEO
The best advice I ever got came from my boss at my first real, full-time job. He was giving his monthly corporate overview of the startup, discussing the company's progress and describing its history. He recalled that when he started out, he had no employees, no clients and no revenue.
Topics: Internet Marketing, Marketing Agency, SEO
Many businesses today consider backlinks to be the gold standard in boosting organic keyword rankings. It’s believed that, if they can generate a high number of links, they’re sure to rank highly on Google searches. It doesn’t matter where the backlinks come from. As long as plenty exist, the company is sure to profit — right?
Topics: SEO
