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Many businesses aim for their websites to rank highly in search engines, but it's a moving target.
In fact, Google released 8 notable algorithm updates this year so far to better meet searchers' needs (emphasizing the "optimization" part of SEO).
Topics: Search Engine Optimization (SEO), Usability & Conversion Optimization, SEO, Mobile Marketing, Engagement, Augmented Reality
Apps are an essential tool that organizations should consider offering to provide users with an exceptional customer experience. Over the last few years, there has been growing support for progressive web apps, or PWA. The great thing about a PWA is that it combines the functionality of a native app, with the accessibility of a website. Many have started to question whether or not it is possible for PWAs to completely replace native apps in the future.
Topics: Internet Marketing, Web Design & Development, Usability & Conversion Optimization, SEO, HTTPS, UX, PWA, Native Apps
This article originally appeared on SmartInsights.
Are you really getting the most value from your landing page?
While businesses often focus on getting the word out to consumers, they often fail to give the same attention to setting up the best trail of breadcrumbs. Landing pages are key to conversion, and if your snappy email sends people to a confusing or bland landing page, good luck getting anyone to answer your call to action.
Page speed is a very important factor in your online marketing campaign, however it's also something that is often overlooked. When you put as much time and effort into your SEO strategy as most people do nowadays, the last thing you want is for your visitors to hit the back button because your website is taking too long to load. Long gone are the days of dial up internet and the patience required just to sign on to AOL.
Topics: Search Engine Optimization (SEO), Usability & Conversion Optimization
Looking for ways to up your leads? As an inbound marketing agency, we've discovered some secrets for finding opportunities to give those conversion numbers a bump for the better.
Topics: Usability & Conversion Optimization, Lead Management, Lead Generation
How long should it take to see results from a conversion rate optimization effort? And when will inbound marketing start yielding those same stronger conversions? It can be a touchy subject – but for companies waffling over whether or not to spend money on CRO and inbound, it’s an important one to address.
Topics: Usability & Conversion Optimization, Inbound Marketing, Inbound Marketing Agency
What makes inbound marketing such a powerful conversion generator? How, exactly, does inbound marketing increase the number of conversions your business can bring in? We’ve broken it out into five key areas to show you precisely how the components of inbound marketing work together to increase your conversions.
Topics: Usability & Conversion Optimization, Inbound Marketing, Inbound Marketing Agency, Lead Management
Content is king. I know it, and unless you've been camping out on the top of Mt.Everest with Beats headphones on, you know it. But what you might not be aware of is just how powerful visual content can be for your brand. How powerful are we talking
Topics: Usability & Conversion Optimization, Content Creation, Blogging, Branding
MeeGenius, a leading reading application for children, explored where children focus their attention during story time through a first of its kind, Eye-Tracking study. The study found children focus closer on storybook text when it is read to them through the MeeGenius application as compared to an adult reading aloud.
MeeGenius used the Eye-Tracking technology from LookTracker, a Teknicks company, in support from EyeTracking, Inc., as a way to learn more about how children interact with digital stories to enhance the product.
Topics: Marketing Agency, Web Design & Development, Usability & Conversion Optimization
For many businesses, Q4 is the busiest time of year. It’s a short few mission-critical months when demand spikes, sales explode and not being visible online means losing out on serious revenue.
If you’re planning for Q4 and wondering how to allocate your online marketing budget, here are a few important questions to ask and ways to prepare.
Topics: Search Engine Optimization (SEO), Paid Search Marketing (PPC), Usability & Conversion Optimization
Let’s face it – SEO has a reputation for being, well… not very creative. Most people tend to see SEO as a very technical profession rooted in code, analytics and strict processes.
Design, on the other hand, is seen as a creative pursuit. Web designers are great at coming up with exciting ways to display information and telling stories with visuals.
Topics: Search Engine Optimization (SEO), Web Design & Development, Usability & Conversion Optimization
When optimizing a site for user experience, it is important to keep in mind these basic best practices to increase your conversion rate:
1.) Any professional web design team will tell you to make sure that the text should be easy to read and browser-friendly. Even though the fancy fonts may look cool, they are going to be hard to read and deter the user from reading your content.
Topics: Web Design & Development, Usability & Conversion Optimization
