The following results are from a survey that we conducted to understand if and how voice enabled devices can play a role in the customer journey for home buyers. Our client is the largest home builder in America and is always thirsty for data that can help them make smarter marketing and business decisions.
We also wanted to propose a voice app idea to the targeted audience and understand how they felt about the emerging technology concept.
We'll show you how we used the survey to not only validate the idea, but to start identifying potential features and functionalities of the voice app.
Lastly, we'll show you how we also used the survey results to create new content ideas that are more likely to resonate with our clients' audience.