Apps are an essential tool that organizations should consider offering to provide users with an exceptional customer experience. Over the last few years, there has been growing support for progressive web apps, or PWA. The great thing about a PWA is that it combines the functionality of a native app, with the accessibility of a website. Many have started to question whether or not it is possible for PWAs to completely replace native apps in the future. Read on to learn more about PWAs or if you need help choosing whether to go with a PWA or native app.
Topics: Internet Marketing, Web Design & Development, Usability & Conversion Optimization, SEO, HTTPS, UX, PWA, Native Apps
MeeGenius, a leading reading application for children, explored where children focus their attention during story time through a first of its kind, Eye-Tracking study. The study found children focus closer on storybook text when it is read to them through the MeeGenius application as compared to an adult reading aloud.
MeeGenius used the Eye-Tracking technology from LookTracker, a Teknicks company, in support from EyeTracking, Inc., as a way to learn more about how children interact with digital stories to enhance the product.
Topics: Marketing Agency, Web Design & Development, Usability & Conversion Optimization
Today, Google is a go-to source for news and current events, whether searching for information about an international crisis or the score of your local football game. Finding information on current events is so simple that we often take it for granted - but that wasn’t always the case.
When the terrorist attacks struck September 11th, 2001, it became readily apparent that Google was ill-equipped to serve their users with news information in their urgent time of need. Prior to 9/11, Google had no infrastructure or plan in place for delivering news and current events.
Topics: Internet Marketing, Marketing Agency, Web Design & Development
Let’s face it – SEO has a reputation for being, well… not very creative. Most people tend to see SEO as a very technical profession rooted in code, analytics and strict processes.
Design, on the other hand, is seen as a creative pursuit. Web designers are great at coming up with exciting ways to display information and telling stories with visuals.
Topics: Search Engine Optimization (SEO), Web Design & Development, Usability & Conversion Optimization
When optimizing a site for user experience, it is important to keep in mind these basic best practices to increase your conversion rate:
1.) Any professional web design team will tell you to make sure that the text should be easy to read and browser-friendly. Even though the fancy fonts may look cool, they are going to be hard to read and deter the user from reading your content.
Topics: Web Design & Development, Usability & Conversion Optimization
