Security is a top priority at Google. In 2014, Google announced a slight ranking boost to HTTPS URLs in the SERPs. Although the industry is divided if this really made a difference for SEO and is worth the investment,
Another year of attending the GA Summit. Check.
Google Cardboard. Check.
Another year of having our minds blown by Google’s capabilities and advances. Double Check.
The Story of how a Nofollow Link Building Strategy Drove Page 1 Rankings and Increased Organic Traffic 288% in 1.5 Years
If you work in SEO – heck, even if you don’t, you might be familiar with the terms nofollow and dofollow in regards to backlinks. It is greatly debated within the industry whether nofollow links carry any weight or even matter at all. So are nofollow links good for SEO? Well I am here to tell you today that NOfollow links DO matter in the world of SEO and link building. The stats and results provided below will show you how we were able to increase our clients’ organic traffic by 288% in about a year and a half, WITH 89% BEING NOFOLLOW LINKS! There is a lot to discuss so let’s get to it.
There is a large list of free tools for digital marketing that should be used by everyone from beginners to experts in the field. Although Google in particular has released many free tools to help digital marketers, we've listed out the top 5 free Google tools for digital marketing and SEO:
As a Google Analytics Certified Partner, Teknicks was able to attend the Google Analytics annual summit for 2014. The annual summit allows for Google Analytics Certified Partners, premium customers, and developers to meet in the Bay Area to learn about upcoming features for Google Analytics, as well as provide direct feedback to Google Analytics leadership and engineers. Year after year, like-minded individuals shape the analytics industry at this conference. As Analytics Director at Teknicks, I was the lucky attendee.
Topics: Website Analytics
Inbound links fuel your SEO campaign. Search engines consider each link as a vote of approval from other websites. That’s why search and inbound marketers spend so much time on link building. Unfortunately, not all links carry the right URL. Some contain a typo that points to a non-existing page.
In a recent video from Google Webmaster Help, Matt Cutts replied to the following question:
How can I tell if my site is affected by a particular algorithm?
If you’ve ever experienced the shear panic of losing search engine rankings in Google, you’re not the only one. If this has happened, you may begin to question if you’ve been hit by a Google penalty or an algorithmic update. What’s the difference?
Teknicks is a leading Interactive Enhancement Agency that provides digital marketing services to some of the most well-known brands. As a Google Analytics Certified Partner (GACP), Teknicks offers a variety of services to help clients make the most out of Google Analytics
Late afternoon on Friday, October 4th, Matt Cutts, head of Google’s webspam team, confirmed that the latest iteration of the Penguin update was rolling out and would impact 1% of all queries.
In recent days, much speculation has been made regarding the place of apps and searchengines in the mobile marketing ecosystem. Some have argued that mobile apps from companies like Yelp, Amazon, Kayak and eBay will take a serious bite out of Google’s market share and profits.
Topics: Website Analytics
The search engine we all know and love has made an awful lot of changes over the past 5 years – some huge and announced, others small and subtle. Some would change the way we think about content, while others would drastically change how link building services were offered by SEO’s.
PPC can be challenging, and Google’s Paid Search, while effective, can be very cost-prohibitive, especially for the small to mid-sized business. In many cases, competition isn’t just limited to the business’s local area because when it comes to the web the reach is far broader.
Whether your company has existed for several years or you’re just starting out, it is important to constantly build up your brand awareness and measure your branding efforts to see what is working and what is not working in your website analytics. One way to measure your brand is separating your site traffic into “branded” and “non-branded” categories within Google Analytics.
Topics: Website Analytics
No matter how you approach a search engine optimization (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales.
Over the past few years I’ve seen SEO evolve into many shapes and forms.
The social network has become a force to reckon with in building marketing communities, brand management and lead generation, and this precipitated by the ever increasing fact that each business that has an objective for growth needs a social presence. In fact, according to Social Media Times, over 90% of their surveyed small and medium businesses have a social presence.