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Google Now Indexing HTTPS Over HTTP By Default

Posted by Nick Chasinov on Dec 29, 2015 10:41:12 AM

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     Security is a top priority at Google. In 2014, Google announced a slight ranking boost to HTTPS URLs in the SERPs. Although the industry is divided if this really made a difference for SEO and is worth the investment,

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Topics: Website Analytics, Content Creation, SEO, Security, HTTPS, Indexing

Google Analytics Summit 2015: The Power of Together Recap

Posted by Katie Glebinski on Jun 12, 2015 5:06:00 PM

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Another year of attending the GA Summit. Check.

Google Cardboard. Check.

Another year of having our minds blown by Google’s capabilities and advances. Double Check.

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Topics: Website Analytics, Marketing Data

Link Building Case Study: Why Nofollow Links Do Matter in SEO

Posted by Paul Marino on Jun 8, 2015 3:30:00 PM

The Story of how a Nofollow Link Building Strategy Drove Page 1 Rankings and Increased Organic Traffic 288% in 1.5 Years

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If you work in SEO – heck, even if you don’t, you might be familiar with the terms nofollow and dofollow in regards to backlinks. It is greatly debated within the industry whether nofollow links carry any weight or even matter at all. Well I am here to tell you today that NOfollow links DO matter in the world of SEO and link building. The stats and results provided below will show you how we were able to increase our clients’ organic traffic by 288% in about a year and a half, WITH 89% BEING NOFOLLOW LINKS! There is a lot to discuss so let’s get to it.

 

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Topics: Internet Marketing, Search Engine Optimization (SEO), Website Analytics, Link Building & Acquisition, SEO, Marketing Data, Keyword Data

Top 5 Free Google Tools for Digital Marketing

Posted by Matthew Campion on Apr 13, 2015 3:30:00 PM

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There is a large list of free tools for digital marketing that should be used by everyone from beginners to experts in the field. Although Google in particular has released many free tools to help digital marketers, we've listed out the top 5 free Google tools for digital marketing and SEO:

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Topics: Internet Marketing, Marketing Agency, Website Analytics

Google Analytics Summit 2014: Data in Action Recap

Posted by Matthew Campion on Jun 5, 2014 9:27:00 AM

GA Summit | Google Analytics Summit 2014As a Google Analytics Certified Partner, Teknicks was able to attend the Google Analytics annual summit for 2014. The annual summit allows for Google Analytics Certified Partners, premium customers, and developers to meet in the Bay Area to learn about upcoming features for Google Analytics, as well as provide direct feedback to Google Analytics leadership and engineers. Year after year, like-minded individuals shape the analytics industry at this conference. As Analytics Director at Teknicks, I was the lucky attendee.

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Topics: Website Analytics

How to Capture Broken Inbound Links: 3 Simple Steps

Posted by Carly Jacoutot on May 20, 2014 9:13:52 AM

broken_linksInbound links fuel your SEO campaign. Search engines consider each link as a vote of approval from other websites. That’s why search and inbound marketers spend so much time on link building. Unfortunately, not all links carry the right URL. Some contain a typo that points to a non-existing page.

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Topics: Website Analytics, Link Building & Acquisition

In Link Building News: How to Determine If You Were Hit By A Google Penalty Or An Algorithm Update

Posted by Jeanine Krzyzanowski on Apr 2, 2014 11:22:00 AM

Matt Cutts | How To Determine If You've Been Hit By Google Penalty

In a recent video from Google Webmaster Help, Matt Cutts replied to the following question:

How can I tell if my site is affected by a particular algorithm?

If you’ve ever experienced the shear panic of losing search engine rankings in Google, you’re not the only one. If this has happened, you may begin to question if you’ve been hit by a Google penalty or an algorithmic update. What’s the difference?

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Topics: Search Engine Optimization (SEO), Website Analytics, Link Building & Acquisition

Teknicks Approved as a Google Analytics Certified Partner (GACP)

Posted by Teknicks on Oct 17, 2013 1:31:00 PM

Analytics Certified Partner | Teknicks Approved as a Google Analytics Certified Partner (GACP)

Teknicks is a leading Interactive Enhancement Agency that provides digital marketing services to some of the most well-known brands. As a Google Analytics Certified Partner (GACP), Teknicks offers a variety of services to help clients make the most out of Google Analytics

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Topics: Marketing Agency, Website Analytics

2.1: The Penguin Update Strikes Again!

Posted by Jeanine Krzyzanowski on Oct 10, 2013 1:37:00 PM

Matt Cutts Penguin Announcement | 2.1: The Penguin Update Strikes Again!Late afternoon on Friday, October 4th, Matt Cutts, head of Google’s webspam team, confirmed that the latest iteration of the Penguin update was rolling out and would impact 1% of all queries.

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Topics: Search Engine Optimization (SEO), Website Analytics, Link Building & Acquisition

The Mobile Web At War: Mobile Apps or Search Engines?

Posted by Matthew Campion on Oct 8, 2013 1:29:00 PM

Mobile Apps Image | The Mobile Web At War: Mobile Apps or Search Engines?

In recent days, much speculation has been made regarding the place of apps and searchengines in the mobile marketing ecosystem. Some have argued that mobile apps from companies like Yelp, Amazon, Kayak and eBay will take a serious bite out of Google’s market share and profits.

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Topics: Website Analytics

Google Algorithm Updates That Changed SEO Forever

Posted by Matthew Campion on Oct 2, 2013 1:27:00 PM

Google Update | Google Algorithm Updates That Changed SEO Forever

The search engine we all know and love has made an awful lot of changes over the past 5 years – some huge and announced, others small and subtle. Some would change the way we think about content, while others would drastically change how link building services were offered by SEO’s.

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Topics: Search Engine Optimization (SEO), Website Analytics, Link Building & Acquisition

Hypertargeting for PPC Success: Local to National PPC

Posted by Teknicks on Aug 9, 2013 4:45:00 PM

PPC Hypertargeting | Hypertargeting for PPC Success: Local to National PPCPPC can be challenging, and Google’s Paid Search, while effective, can be very cost-prohibitive, especially for the small to mid-sized business.  In many cases, competition isn’t just limited to the business’s local area because when it comes to the web the reach is far broader.

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Topics: Internet Marketing, Website Analytics, Paid Search Marketing (PPC)

How To Set Up Google Analytics To Measure Your Brand

Posted by Matthew Campion on Jul 24, 2013 10:02:00 AM

Analytics Certified Partner | How To Set Up Google Analytics

Whether your company has existed for several years or you’re just starting out, it is important to constantly build up your brand awareness and measure your branding efforts to see what is working and what is not working in your website analytics. One way to measure your brand is separating your site traffic into “branded” and “non-branded” categories within Google Analytics.

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Topics: Website Analytics

DIY SEO for Small Businesses

Posted by Katie Glebinski on Jun 12, 2013 12:11:00 PM

Local SEO | DIY SEO for Small BusinessesNo matter how you approach a search engine optimization (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales. 

Over the past few years I’ve seen SEO evolve into many shapes and forms.

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Topics: Marketing Agency, Search Engine Optimization (SEO), Website Analytics

Monetizing Social Media using Google Analytics

Posted by Matthew Campion on May 27, 2013 10:49:00 AM

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The social network has become a force to reckon with in building marketing communities, brand management and lead generation, and this precipitated by the ever increasing fact that each business that has an objective for growth needs a social presence. In fact, according to Social Media Times, over 90% of their surveyed small and medium businesses have a social presence.

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Topics: Website Analytics, Social Media Marketing

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