Marketing Research Survey: Google Search Behaviors

Posted by Teknicks on Jun 19, 2020 6:02:11 PM

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Topics: Internet Marketing, Search Engine Optimization (SEO), Inbound Marketing, Content Creation, google, marketing research

Can Voice Apps Play a Role In The Home Buying Process?

Posted by Teknicks on May 27, 2020 4:32:27 PM

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The following results are from a survey that we conducted to understand if and how voice enabled devices can play a role in the customer journey for home buyers. Our client is the largest home builder in America and is always thirsty for data that can help them make smarter marketing and business decisions.

We also wanted to propose a voice app idea to the targeted audience and understand how they felt about the emerging technology concept.

We'll show you how we used the survey to not only validate the idea, but to start identifying potential features and functionalities of the voice app.

Lastly, we'll show you how we also used the survey results to create new content ideas that are more likely to resonate with our clients' audience.

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Topics: Design, Voice Search Optimization, Amazon, Marketing, Voice Apps

Ultimate Guide To CBD Marketing & Advertising

Posted by Teknicks on May 15, 2020 3:06:41 PM

 

CBD Marketing and Advertising
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Topics: Internet Marketing, Search Engine Optimization (SEO), Creativity, marketing research, Marketing

The Best Time To Post On Instagram

Posted by Nick Chasinov on Jun 27, 2019 11:58:56 AM

The Best Time To Post On Instagram
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Instagram is an image-based social media platform, developed by Facebook and launched in October 2010. According to Statista, in the first quarter of 2013, Instagram had 90 million monthly users. At beginning of Q3 2018, the site had 1 billion average monthly users, with forecasts expecting that it will continue to grow throughout the foreseeable future. Although Facebook is still significantly more widely used ( 2 billion average monthly users by some estimations), Instagram is steadily growing, and there are some differences in the average users of the two sites.

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Topics: instagram

How to Set Your Marketing Strategy Up for Success

Posted by Nick Chasinov on May 28, 2019 3:17:16 PM

How to Set Your Marketing Strategy Up for Success

 

The first quarter has just come to a close, so perhaps now is a good time to examine your digital marketing strategy. Is the plan you created at the beginning of the year working? If not, it might be time for you and your marketing team to go back to the drawing board.

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Topics: Marketing

SEO Agency Versus In-House Team: What's Better For You?

Posted by Nick Chasinov on Apr 18, 2019 11:28:22 AM

 

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FROM FORBES: GETTY

 

To be successful online, companies need to take SEO seriously, and it must be a priority.

As the founder of an SEO agency, I have dedicated the last 20 years to helping companies improve their search engine rankings. We've worked with small companies, startups and huge global brands. Regardless of size, they all have the same primary SEO goals.

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Topics: SEO Agency

How Entrepreneurs Can Beat Amazon at Organic Search

Posted by Nick Chasinov on Apr 9, 2019 10:03:05 AM

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Amazon is the SEO giant but when it comes to organic search there are creative ways you can go toe-to-toe and win.

According to a recent Washington Post article, one company accounted for roughly half of all online retail sales as of 2018. Say it with me: Amazon. Unfortunately for smaller merchants,

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Topics: Search Engine Optimization (SEO), Amazon

What is the #1 Challenge for SEOs in-house?

Posted by Janet Bartoli on Mar 5, 2019 10:03:34 AM

 

What is the #1 Challenge for SEOs in-house?

Ask any SEO professional what their #1 challenge is and they’ll likely answer: Resources.

What they really mean though, is getting the right technical resources for implementing their SEO recommendations. Properly implementing your team’s recommendations on a consistent and timely basis will lead to strong organic performance over the long term.

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Topics: SEO

Six Easy Ways To Gain Tremendous Credibility For Your Company

Posted by Nick Chasinov on Jan 28, 2019 11:01:37 AM

 

Trust is an important factor when it comes to making your business a success. This isn't surprising when you consider the effect of data and the social age's impact on consumers' ability to detect if and when brands are trying to deceive them.

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Topics: Digital Marketing

How Ad Tech Entrepreneurs Can Combat Google and Facebook's Dominance

Posted by Nick Chasinov on Jan 22, 2019 5:09:00 PM

 

How Ad Tech Entrepreneurs Can Combat Google and Facebook's Dominance 

The best way to secure a share of the growing market? Avoid head-to-head competition with the duopoly and instead seek out new opportunities -- like these.

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Topics: google, Digital Marketing, Facebook

The Secret To SEO For Financial Websites

Posted by Nick Chasinov on Jan 22, 2019 5:01:44 PM

 

It’s no secret that SEO is tricky for websites in the financial industry. I’ve worked with some of the most well-known financial brands and it’s still difficult for them. But before you jump ship to pursue SEO in another industry, let me fill you in on a secret.

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5 Best Marketing Campaigns Of All Time

Posted by Nick Chasinov on Oct 30, 2018 1:54:07 PM

When a marketing campaign really lands, it becomes more than just a marketing campaign. The commercials, slogans, and catchphrases that we quote over and over to each other are part of our cultural landscape, as much as any other form of media that embeds itself in our public consciousness.

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Topics: Advertising, Public Relations, marketing research, online marketing, Marketing

How Internet Marketing Is Powering Retail's Digital Transformation

Posted by Jeanine Krzyzanowski on Sep 25, 2018 10:18:36 AM

How Internet Marketing Is Powering Retails Digital Transformation

The success or failure of any business is determined by the business' ability to convert its inventories into sales. Easier said than done, the transformation process requires extensive sales and marketing strategy to reach a broader target market.

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Topics: Internet Marketing, Digital Marketing

The One Tip You Need For A Successful Marketing Strategy

Posted by Nick Chasinov on Sep 4, 2018 3:29:24 PM

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One of the most crucial aspects of any effective marketing strategy is the ability to reach your target audience. However, this is often easier said than done. Even experienced marketers make the mistake of not identifying who their audience is before they release an ad or start a campaign, which can significantly lower the return on investment (ROI) of any marketing channel.

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Topics: marketing research

Three Ways to Properly Navigate Marketing Research in the Age of Data

Posted by Nick Chasinov on Sep 4, 2018 3:24:35 PM

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Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips brings inherent challenges marketers must overcome. Performing effective market research in the age of data is no easy feat.

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Topics: marketing research

What Is The General Data Protection Regulation And Should You Care?

Posted by Nick Chasinov on Sep 4, 2018 3:19:11 PM

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The General Data Protection Regulation (GDPR) is a package of new laws enacted by the European Union that outlines how and why personal data can be collected on individuals living in, or who are citizens of, any of the 28 EU member states.

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4 Tips to Optimize Your SEO For Voice Search

Posted by Nick Chasinov on Aug 2, 2018 10:05:47 AM


Between voice-activated devices like Alexa and Echo and personal assistants like Siri and Cortana, voice search is on the rise. Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising.

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Topics: SEO, Voice Search Optimization

How To Make Money With Alexa Skills

Posted by Nick Chasinov on May 31, 2018 12:40:43 PM

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Voice is poised to become the 'next big thing' in terms of technology, and consumers are showing their love for voice-controlled devices by purchasing 'smart' speakers at a rapid rate. Between Q1 and Q2 of 2017 smart speaker ownership increased from seven to 10 percent among U.S. households with a broadband internet connection

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Google My Business Is Critical To Local SEO

Posted by Nick Chasinov on May 16, 2018 11:53:09 AM

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Google My Business (GMB) is a free online tool designed to help businesses and organizations manage their online presence through Google's various sites such as Google Maps and Search. As with all things Google, Google My Business sets its sights on helping visitors find just what they need quickly. By enhancing the accuracy of localized search results generated through its search engine, it provides searchers with high-quality results.

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Topics: SEO, google, Local SEO

How Amazon Became The #1 Consumer Electronics Retailer

Posted by Nick Chasinov on Apr 24, 2018 1:52:40 PM

How Amazon Became The #1 Consumer Electronics Retailer

Full disclosure, I think Amazon is the best retailer, period, but I didn't always feel that way. And I am not just saying that because Teknicks works with them. I honestly have a wonderful experience shopping on Amazon, primarily through the app.

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Topics: SEO, Ecommerce, google, Amazon, UX

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