How Amazon Became The #1 Consumer Electronics Retailer

Posted by Nick Chasinov on Apr 24, 2018 1:52:40 PM

How Amazon Became The #1 Consumer Electronics Retailer

Full disclosure, I think Amazon is the best retailer, period, but I didn't always feel that way. And I am not just saying that because Teknicks works with them. I honestly have a wonderful experience shopping on Amazon, primarily through the app.

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Topics: SEO, Ecommerce, google, Amazon, UX

A Brief History of SEO (Abridged Version)

Posted by Nick Chasinov on Apr 18, 2018 10:35:16 PM

history of SEO

Search engine optimization, better known as SEO, is now considered a staple of digital marketing. Used to drive web presence, expand visibility, and improve rankings, SEO plays an integral role in virtually every aspect of modern web-based strategies.

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Topics: SEO

So What Exactly Is Agile Internet Marketing?

Posted by Nick Chasinov on Mar 13, 2018 1:58:10 PM

Agile Definition | The Ultimate Guide to Agile Internet Marketing

Marketing online demands a unique combination of skills, knowledge, and specializations, thanks to the fact that the online environment is both linked to, yet distinctively different from, traditional marketing mediums.

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Topics: Internet Marketing, SEO, Agile Marketing, online marketing

How to Conduct Marketing Research

Posted by Nick Chasinov on Mar 4, 2018 1:36:37 PM

research

Marketing research is subject to a large number myths and misconceptions, due in part because it gets the reputation of being one of the costliest processes in business. Marketers and business managers often choose to forgo their market research projects because of the illusion that there is too little room in the budget to justify it. There are two problems with this line of thinking about marketing research:

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Topics: Internet Marketing, Marketing Data, Growth Hacking, marketing research

What is Voice Search Optimization (VSO)?

Posted by Nick Chasinov on Aug 21, 2017 2:42:27 PM

Voice Search Optimization (VSO)

Voice Search Optimization (VSO) is an approach focused on maximizing the number of visitors to a website or app by improving the visibility and suggestion rate (or recommendation rate) in voice search results. In general, the more often a site or app is suggested and the higher it is ranked among the recommendations, the more traffic it will receive. VSO can be applied to several voice search protocols including but not limited to Google, Amazon, Siri, and Windows Cortana.

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Topics: Search Engine Optimization (SEO), SEO, Voice Search Optimization (VSO), Windows Cortana, Apple, Voice Search Optimization, Amazon

The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe

Posted by Nick Chasinov on Mar 28, 2017 9:32:31 AM

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Today's consumers are more sophisticated than ever. They expect interesting content, personalized marketing, and a seamless site experiences.

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Topics: SEO

Lost in the Website Woods: Optimize Your Site for Better Conversion Rates

Posted by Nick Chasinov on Mar 13, 2017 4:45:04 PM

Lost in the Website Woods.jpg

How is your website doing? Are your users heading straight to you, navigating every button click until they convert into a sale? Or are they more like Little Red Riding Hood, wandering in the woods and losing their way?

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Topics: SEO

8 Keys to Maximizing Your Blog’s Potential

Posted by Nick Chasinov on Mar 7, 2017 9:25:34 AM

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A blog isn’t just a nice addition to an organization’s online presence. It’s a must-have—a familiar and expected interface to engage your brand, with more flexibility and innovation than many traditional marketing formats.

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Topics: Content Creation, SEO, Blogging, Content Marketing

4 Tools to Launch a Winning Content Strategy

Posted by Nick Chasinov on Feb 28, 2017 10:24:39 AM

4 Tools to Launch a Winning Content Strategy
 

Content marketing is nothing new. The first commercial website started back in 1993, so we’ve had nearly a quarter of a century to refine its application. That’s why it’s so surprising that of the 86 percent of marketers using content marketing, only 32 percent find it effective.

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Topics: Content Creation, SEO, Content Marketing

Four Steps To A Better SEO Strategy That Lasts

Posted by Nick Chasinov on Feb 21, 2017 11:23:46 AM

Four Steps To A Better SEO Strategy That Lasts.jpg

Credit: Moz

SEO is constantly evolving. As the owner of an SEO agency, it’s my job to stay on top of Google’s updates and algorithm changes to keep my clients on the front page. In fact, I’ve had to alter my entire business model more than once to keep up with this rapidly changing world.

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Topics: Internet Marketing, Marketing Agency, SEO

Search Experience Optimization: Welcome to the New SEO

Posted by Nick Chasinov on Feb 14, 2017 12:43:45 PM

Search Engine Experience.png

Many companies are caught up in search engine optimization, but this approach belongs in the past. In my 15 years working with SEO, I’ve watched the process evolve from a black hat spam tactic into a nuanced, quality-based marketing strategy—and that evolution has only just begun.

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Topics: Internet Marketing, Marketing Agency, SEO

How to Build Your Business Like a Fortune 500 CEO

Posted by Nick Chasinov on Feb 7, 2017 11:44:14 AM

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The best advice I ever got came from my boss at my first real, full-time job. He was giving his monthly corporate overview of the startup, discussing the company's progress and describing its history. He recalled that when he started out, he had no employees, no clients and no revenue.

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Topics: Internet Marketing, Marketing Agency, SEO

Google and your company’s SEO: a love story

Posted by Nick Chasinov on Jan 31, 2017 9:00:00 AM

Google and your company’s SEO- a love story.jpg

Many businesses today consider backlinks to be the gold standard in boosting organic keyword rankings. It’s believed that, if they can generate a high number of links, they’re sure to rank highly on Google searches. It doesn’t matter where the backlinks come from. As long as plenty exist, the company is sure to profit — right?

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Topics: SEO

Five Keys To Effectively Keep Your Departments In The Loop

Posted by Nick Chasinov on Jan 18, 2017 9:00:00 AM

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It’s easy to forget that different teams must rely on one another to get the whole job done. That’s because interdepartmental separation happens naturally at companies in which teams focus on different initiatives.

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Topics: Marketing Agency

4 Ways to Perfect Your Search Strategies Without Keyword Stuffing

Posted by Nick Chasinov on Jan 11, 2017 9:00:00 AM

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We’re in the age of uncertainty when it comes to keywords. Utilizing them in content is still crucial for search engines to interpret subject matter and relevance, but relying too heavily on sprinkling these buzzwords into your content can land you in serious trouble.

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Topics: SEO

Stuck on Page 13? 4 Ways to Improve Your Search Engine Ranking

Posted by Nick Chasinov on Jan 4, 2017 9:00:00 AM

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A high organic search ranking is essential to your business. More than 71 percent of users click a link on the first page of results on Google, and almost 68 percent choose one of the top five results. Only 1.6 percent of searchers progress beyond the second page.

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Topics: SEO

14 Mobile Marketing Opportunities Your Brand May be Missing

Posted by Nick Chasinov on Dec 28, 2016 9:00:00 AM

14 Mobile Marketing Opportunities Your Brand May be Missing.jpg

This article originally appeared on imedia.

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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Topics: Mobile Marketing

15 Unusual Ways to Find an Investor

Posted by Nick Chasinov on Dec 21, 2016 10:00:00 AM


This article was originally posted on VERGE.


Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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Penguin 4.0 Update

Posted by Victoria Petrucha on Sep 27, 2016 4:45:05 PM

Penguin-4.0.jpg

It’s here! After nearly two years of waiting, Gary lllyes, Webmaster Trends Analyst at Google and a member of Google’s search ranking team, announced that Penguin 4.0 is now live.

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Topics: SEO, Penguin,

Agility: The Secret to Marketing Success

Posted by Lauren Totin on Sep 13, 2016 11:03:28 AM

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Roadmaps are becoming an obsolete marketing tool as the industry shifts. Testing is becoming simpler and faster, and agility is all the hype.


Prepare for marketing roadmaps to be a thing of the past.

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Topics: Internet Marketing, Marketing Agency, Lead Generation, Agile Marketing

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