Apps are an essential tool that organizations should consider offering to provide users with an exceptional customer experience. Over the last few years, there has been growing support for progressive web apps, or PWA. The great thing about a PWA is that it combines the functionality of a native app, with the accessibility of a website. Many have started to question whether or not it is possible for PWAs to completely replace native apps in the future. Read on to learn more about PWAs or if you need help choosing whether to go with a PWA or native app.
Topics: Internet Marketing, Web Design & Development, Usability & Conversion Optimization, SEO, HTTPS, UX, PWA, Native Apps
NJ SEO: How To Find a Reputable New Jersey SEO Agency
Posted by The Teknicks Team on Jan 19, 2021 2:26:14 PM

In an effort to drive a business forward, SEO (Search Engine Optimization) always comes into play. But SEO is much more than finding the right keywords and building backlinks; it is a practice always in evolution that is only efficient when it becomes part of a greater marketing strategy.
Topics: Search Engine Optimization (SEO), SEO, Content Marketing, Local SEO, NJ SEO

The following results are from the survey that we conducted to better understand users search behavior on Google.
We were able to identify many interesting findings, such as: how people search, how likely they would be to scroll down to see additional results, what, if anything, would make them go to page two (or beyond) of a Google search, and much more.
Continue reading to see all of the findings we were able to uncover.
Topics: Internet Marketing, Search Engine Optimization (SEO), Inbound Marketing, Content Creation, google, marketing research
Can Voice Apps Play a Role In The Home Buying Process?
Posted by Teknicks on May 27, 2020 4:32:27 PM
The following results are from a survey that we conducted to understand if and how voice enabled devices can play a role in the customer journey for home buyers. Our client is the largest home builder in America and is always thirsty for data that can help them make smarter marketing and business decisions.
We also wanted to propose a voice app idea to the targeted audience and understand how they felt about the emerging technology concept.
We'll show you how we used the survey to not only validate the idea, but to start identifying potential features and functionalities of the voice app.
Lastly, we'll show you how we also used the survey results to create new content ideas that are more likely to resonate with our clients' audience.
Topics: Design, Voice Search Optimization, Amazon, Marketing, Voice Apps
Guide To CBD Marketing & CBD Advertising Laws -Teknicks
Posted by Teknicks on May 15, 2020 3:06:41 PM

Topics: Internet Marketing, Search Engine Optimization (SEO), Creativity, marketing research, Marketing

Instagram is an image-based social media platform, developed by Facebook and launched in October 2010. According to Statista, in the first quarter of 2013, Instagram had 90 million monthly users. At beginning of Q3 2018, the site had 1 billion average monthly users, with forecasts expecting that it will continue to grow throughout the foreseeable future. Although Facebook is still significantly more widely used ( 2 billion average monthly users by some estimations), Instagram is steadily growing, and there are some differences in the average users of the two sites.
Topics: instagram
How to Set Your Marketing Strategy Up for Success
Posted by Nick Chasinov on May 28, 2019 3:17:16 PM

The first quarter has just come to a close, so perhaps now is a good time to examine your digital marketing strategy. Is the plan you created at the beginning of the year working? If not, it might be time for you and your marketing team to go back to the drawing board.
Topics: Marketing
SEO Agency Versus In-House Team: What's Better For You?
Posted by Nick Chasinov on Apr 18, 2019 11:28:22 AM
FROM FORBES: GETTY
To be successful online, companies need to take SEO seriously, and it must be a priority.
As the founder of an SEO agency, I have dedicated the last 20 years to helping companies improve their search engine rankings. We've worked with small companies, startups and huge global brands. Regardless of size, they all have the same primary SEO goals.
Topics: SEO Agency
How Entrepreneurs Can Beat Amazon at Organic Search
Posted by Nick Chasinov on Apr 9, 2019 10:03:05 AM

Amazon is the SEO giant but when it comes to organic search there are creative ways you can go toe-to-toe and win.
According to a recent Washington Post article, one company accounted for roughly half of all online retail sales as of 2018. Say it with me: Amazon. Unfortunately for smaller merchants,
Topics: Search Engine Optimization (SEO), Amazon
Ask any SEO professional what their #1 challenge is and they’ll likely answer: Resources.
What they really mean though, is getting the right technical resources for implementing their SEO recommendations. Properly implementing your team’s recommendations on a consistent and timely basis will lead to strong organic performance over the long term.
Topics: SEO
Six Easy Ways To Gain Tremendous Credibility For Your Company
Posted by Nick Chasinov on Jan 28, 2019 11:01:37 AM

Trust is an important factor when it comes to making your business a success. This isn't surprising when you consider the effect of data and the social age's impact on consumers' ability to detect if and when brands are trying to deceive them.
Topics: Digital Marketing
How Ad Tech Entrepreneurs Can Combat Google and Facebook's Dominance
Posted by Nick Chasinov on Jan 22, 2019 5:09:00 PM

The best way to secure a share of the growing market? Avoid head-to-head competition with the duopoly and instead seek out new opportunities -- like these.
Topics: google, Digital Marketing, Facebook

It’s no secret that SEO is tricky for websites in the financial industry. I’ve worked with some of the most well-known financial brands and it’s still difficult for them. But before you jump ship to pursue SEO in another industry, let me fill you in on a secret.
When a marketing campaign really lands, it becomes more than just a marketing campaign. The commercials, slogans, and catchphrases that we quote over and over to each other are part of our cultural landscape, as much as any other form of media that embeds itself in our public consciousness.
Topics: Advertising, Public Relations, marketing research, online marketing, Marketing
How Internet Marketing Is Powering Retail's Digital Transformation
Posted by Jeanine Krzyzanowski on Sep 25, 2018 10:18:36 AM
The success or failure of any business is determined by the business' ability to convert its inventories into sales. Easier said than done, the transformation process requires extensive sales and marketing strategy to reach a broader target market.
Topics: Internet Marketing, Digital Marketing
The One Tip You Need For A Successful Marketing Strategy
Posted by Nick Chasinov on Sep 4, 2018 3:29:24 PM
One of the most crucial aspects of any effective marketing strategy is the ability to reach your target audience. However, this is often easier said than done. Even experienced marketers make the mistake of not identifying who their audience is before they release an ad or start a campaign, which can significantly lower the return on investment (ROI) of any marketing channel.
Topics: marketing research
Three Ways to Properly Navigate Marketing Research in the Age of Data
Posted by Nick Chasinov on Sep 4, 2018 3:24:35 PM
Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips brings inherent challenges marketers must overcome. Performing effective market research in the age of data is no easy feat.
Topics: marketing research
What Is The General Data Protection Regulation And Should You Care?
Posted by Nick Chasinov on Sep 4, 2018 3:19:11 PM
The General Data Protection Regulation (GDPR) is a package of new laws enacted by the European Union that outlines how and why personal data can be collected on individuals living in, or who are citizens of, any of the 28 EU member states.
Between voice-activated devices like Alexa and Echo and personal assistants like Siri and Cortana, voice search is on the rise. Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising.
Topics: SEO, Voice Search Optimization
Voice is poised to become the 'next big thing' in terms of technology, and consumers are showing their love for voice-controlled devices by purchasing 'smart' speakers at a rapid rate. Between Q1 and Q2 of 2017 smart speaker ownership increased from seven to 10 percent among U.S. households with a broadband internet connection

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