What is Growth Hacking?
Growth Hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.
If you entered a question into Google recently, you may have noticed the informational box at the top of the page that displays a quick answer to your question.
First, let me start off by saying that hopefully there are some Pink Floyd fans reading this that got the title of my post. If not then you really need to go Google their CD “The Wall” and listen to it, but I digress……
Are you aware that valuable inbound links generate traffic and increase conversions?
Do you know that relevant and authoritative links to your website mean higher potential for your site to rise in rankings?
If you answered YES to both questions above then you realize you are ready to start a link building campaign.
Today we’ll look through what the AMP project is, why it’s beneficial for your website, and how to make the adjustment if you haven’t already.
Creative thinking is often thought of as a gift. If you were not born with it, then you simply cannot do it. You are just an analytical thinker and there is nothing that can change it. That is a misconception that is unfortunately believed by too many people. Now if you are saying, “but I’m really not creative at all” then listen up!
There is a new category of websites, as far as Google is concerned, and it’s got its own set of rules. If your website solicits any personal information, uses monetary transactions, or offers any type of major life advice – like legal, medical, or financial – you’ll want to listen up.
This article originally appeared on SmartInsights.
Are you really getting the most value from your landing page?
While businesses often focus on getting the word out to consumers, they often fail to give the same attention to setting up the best trail of breadcrumbs. Landing pages are key to conversion, and if your snappy email sends people to a confusing or bland landing page, good luck getting anyone to answer your call to action.
Are you ready to learn the difference between PR and Content Marketing?
In a recent Q&A, Andrey Lipattsev, a Search Quality Senior Strategist at Google revealed Google’s top three search ranking factors.
Success means getting things accomplished.
The only way to get things done is to stay positive and productive.
It all comes down to maintaining a routine and balancing your time to get the most out of your day.
If you aren’t already familiar with Buzzstream, it is a very useful link building tool that will help you through all stages of the outreach process. From collecting prospects and their contact information to conducting your outreach, Buzzstream is there to help speed up the process by keeping you organized and making it just a little less tedious. Below I will go through five reasons why Buzzstream is one of the most helpful tools you can use to run a successful link building campaign.
Topics: Link Building & Acquisition
It may not always be fully apparent how creativity plays into the world of SEO & marketing, but there are several facets of the industry which require you to stretch your right brain’s legs. Whether you consider yourself a “creative type” or not, here are 4 ways in which creativity fits into search engine marketing.
Continuing to grow each year, content marketing is here to stay. Content marketing is defined as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,
New Year resolutions. We all make personal ones; whether that’s joining a gym, eating healthier, saving more money, etc. But why not make some professional ones for your company? Here are some New Year resolutions for SEO you can accomplish this year!
Google Panda is now officially part of Google’s core ranking algorithm.
This may come as a surprise to some SEOs and webmasters since Google was supposed to announce its major Google Penguin update last month and there’s already a delay on that.
To have success with marketing, you must deliver the right information, to the right person, at the right time. Although it is challenging, it is the reason why landing pages are so crucial.
Google has announced yet another update regarding the HTTPS ranking signal. They will flag invalid SSL certificates, which would prevent any boost from Google's HTTPS ranking factor.
There are a lot of factors that come into play when deciding to hire a marketing agency: service options, deliverables, previous work, and price, to name a few. But one thing that shouldn’t be a factor is the number of people working at the company. All too often marketing managers assume the bigger the agency is the better off they will be.
Topics: Marketing Agency
Security is a top priority at Google. In 2014, Google announced a slight ranking boost to HTTPS URLs in the SERPs. Although the industry is divided if this really made a difference for SEO and is worth the investment,