Laura Halliwell

Laura Halliwell is the Creative Director at Teknicks. Her areas of focus include designing all visual content for clients including infographics, email marketing creatives, unique imagery, logos, and more. Laura also manages all email marketing campaigns, focusing on utilizing best practices to drive conversions. When Laura isn't in the office, she is sure to be enjoying life with her husband and baby, Stella.
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Recent Posts

How to Design a Landing Page That Converts

Posted by Laura Halliwell on Jan 13, 2016 9:19:39 AM


To have success with marketing, you must deliver the right information, to the right person, at the right time. Although it is challenging, it is the reason why landing pages are so crucial.


Topics: Design, PPC, Landing Pages

6 Blogging Tools That Are Better Than George Clooney's Love Life

Posted by Laura Halliwell on Apr 25, 2014 11:42:00 AM

Blogging Tools | 5 Blogging Tools That Are Better Than George Clooney's Love Life

If you're looking for some new tools to simplify your blogging, here's a select assortment of tools that will help make the blogging process quicker, easier, and may even add a pinch of fun along the way.


Topics: Content Creation, Blogging

4 Tools To Have Your Content Looking Better Than Justin Bieber's Mugshot

Posted by Laura Halliwell on Jan 23, 2014 3:03:00 PM

Justin Beiber Mugshot | 4 Tools For Awesome Visual Content


Content is king. I know it, and unless you've been camping out on the top of Mt.Everest with Beats headphones on, you know it. But what you might not be aware of is just how powerful visual content can be for your brand. How powerful are we talking? According to Simply Measured, just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement.


Topics: Usability & Conversion Optimization, Content Creation, Blogging, Branding

Is E-mail Marketing Dead?

Posted by Laura Halliwell on Oct 25, 2013 11:38:00 AM


On May 29, Google revealed a brand new format for Gmail – tabbed folders that automatically sort e-mails into one three main categories:


Topics: Internet Marketing, Marketing Agency, Paid Search Marketing (PPC)

Design & SEO: Oil & Water or Dynamic Duo?

Posted by Laura Halliwell on Aug 23, 2013 11:00:00 AM


Oil Water | Design & SEO: Oil & Water or Dynamic Duo?Let’s face it – SEO has a reputation for being, well… not very creative. Most people tend to see SEO as a very technical profession rooted in code, analytics and strict processes.

Design, on the other hand, is seen as a creative pursuit. Web designers are great at coming up with exciting ways to display information and telling stories with visuals.


Topics: Search Engine Optimization (SEO), Web Design & Development, Usability & Conversion Optimization

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