Nick Chasinov

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SEO Agency Versus In-House Team: What's Better For You?

Posted by Nick Chasinov on Apr 18, 2019 11:28:22 AM

 

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To be successful online, companies need to take SEO seriously, and it must be a priority.

As the founder of an SEO agency, I have dedicated the last 20 years to helping companies improve their search engine rankings. We've worked with small companies, startups and huge global brands. Regardless of size, they all have the same primary SEO goals.

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Topics: SEO Agency

How Entrepreneurs Can Beat Amazon at Organic Search

Posted by Nick Chasinov on Apr 9, 2019 10:03:05 AM

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Amazon is the SEO giant but when it comes to organic search there are creative ways you can go toe-to-toe and win.

According to a recent Washington Post article, one company accounted for roughly half of all online retail sales as of 2018. Say it with me: Amazon. Unfortunately for smaller merchants,

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Topics: Search Engine Optimization (SEO), Amazon

Six Easy Ways To Gain Tremendous Credibility For Your Company

Posted by Nick Chasinov on Jan 28, 2019 11:01:37 AM

 

Trust is an important factor when it comes to making your business a success. This isn't surprising when you consider the effect of data and the social age's impact on consumers' ability to detect if and when brands are trying to deceive them.

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Topics: Digital Marketing

How Ad Tech Entrepreneurs Can Combat Google and Facebook's Dominance

Posted by Nick Chasinov on Jan 22, 2019 5:09:00 PM

 

How Ad Tech Entrepreneurs Can Combat Google and Facebook's Dominance 

The best way to secure a share of the growing market? Avoid head-to-head competition with the duopoly and instead seek out new opportunities -- like these.

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Topics: google, Digital Marketing, Facebook

The Secret To SEO For Financial Websites

Posted by Nick Chasinov on Jan 22, 2019 5:01:44 PM

 

It’s no secret that SEO is tricky for websites in the financial industry. I’ve worked with some of the most well-known financial brands and it’s still difficult for them. But before you jump ship to pursue SEO in another industry, let me fill you in on a secret.

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5 Best Marketing Campaigns Of All Time

Posted by Nick Chasinov on Oct 30, 2018 1:54:07 PM

When a marketing campaign really lands, it becomes more than just a marketing campaign. The commercials, slogans, and catchphrases that we quote over and over to each other are part of our cultural landscape, as much as any other form of media that embeds itself in our public consciousness.

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Topics: Advertising, Public Relations, marketing research, online marketing, Marketing

The One Tip You Need For A Successful Marketing Strategy

Posted by Nick Chasinov on Sep 4, 2018 3:29:24 PM

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One of the most crucial aspects of any effective marketing strategy is the ability to reach your target audience. However, this is often easier said than done. Even experienced marketers make the mistake of not identifying who their audience is before they release an ad or start a campaign, which can significantly lower the return on investment (ROI) of any marketing channel.

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Topics: marketing research

Three Ways to Properly Navigate Marketing Research in the Age of Data

Posted by Nick Chasinov on Sep 4, 2018 3:24:35 PM

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Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips brings inherent challenges marketers must overcome. Performing effective market research in the age of data is no easy feat.

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Topics: marketing research

What Is The General Data Protection Regulation And Should You Care?

Posted by Nick Chasinov on Sep 4, 2018 3:19:11 PM

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The General Data Protection Regulation (GDPR) is a package of new laws enacted by the European Union that outlines how and why personal data can be collected on individuals living in, or who are citizens of, any of the 28 EU member states.

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4 Tips to Optimize Your SEO For Voice Search

Posted by Nick Chasinov on Aug 2, 2018 10:05:47 AM


Between voice-activated devices like Alexa and Echo and personal assistants like Siri and Cortana, voice search is on the rise. Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising.

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Topics: SEO, Voice Search Optimization

How To Make Money With Alexa Skills

Posted by Nick Chasinov on May 31, 2018 12:40:43 PM

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Voice is poised to become the 'next big thing' in terms of technology, and consumers are showing their love for voice-controlled devices by purchasing 'smart' speakers at a rapid rate. Between Q1 and Q2 of 2017 smart speaker ownership increased from seven to 10 percent among U.S. households with a broadband internet connection

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Google My Business Is Critical To Local SEO

Posted by Nick Chasinov on May 16, 2018 11:53:09 AM

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Google My Business (GMB) is a free online tool designed to help businesses and organizations manage their online presence through Google's various sites such as Google Maps and Search. As with all things Google, Google My Business sets its sights on helping visitors find just what they need quickly. By enhancing the accuracy of localized search results generated through its search engine, it provides searchers with high-quality results.

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Topics: SEO, google, Local SEO

How Amazon Became The #1 Consumer Electronics Retailer

Posted by Nick Chasinov on Apr 24, 2018 1:52:40 PM

How Amazon Became The #1 Consumer Electronics Retailer

Full disclosure, I think Amazon is the best retailer, period, but I didn't always feel that way. And I am not just saying that because Teknicks works with them. I honestly have a wonderful experience shopping on Amazon, primarily through the app.

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Topics: SEO, Ecommerce, google, Amazon, UX

A Brief History of SEO (Abridged Version)

Posted by Nick Chasinov on Apr 18, 2018 10:35:16 PM

history of SEO

Search engine optimization, better known as SEO, is now considered a staple of digital marketing. Used to drive web presence, expand visibility, and improve rankings, SEO plays an integral role in virtually every aspect of modern web-based strategies.

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Topics: SEO

So What Exactly Is Agile Internet Marketing?

Posted by Nick Chasinov on Mar 13, 2018 1:58:10 PM

Agile Definition | The Ultimate Guide to Agile Internet Marketing

Marketing online demands a unique combination of skills, knowledge, and specializations, thanks to the fact that the online environment is both linked to, yet distinctively different from, traditional marketing mediums.

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Topics: Internet Marketing, SEO, Agile Marketing, online marketing

How to Conduct Marketing Research

Posted by Nick Chasinov on Mar 4, 2018 1:36:37 PM

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Research”, by Nick Youngson, is licensed under CC BY-SA 3.0

Marketing research is subject to a large number myths and misconceptions, due in part because it gets the reputation of being one of the costliest processes in business. Marketers and business managers often choose to forgo their market research projects because of the illusion that there is too little room in the budget to justify it. There are two problems with this line of thinking about marketing research:

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Topics: Internet Marketing, Marketing Data, Growth Hacking, marketing research

What is Voice Search Optimization (VSO)?

Posted by Nick Chasinov on Aug 21, 2017 2:42:27 PM

Voice Search Optimization (VSO)

Voice Search Optimization (VSO) is an approach focused on maximizing the number of visitors to a website or app by improving the visibility and suggestion rate (or recommendation rate) in voice search results. In general, the more often a site or app is suggested and the higher it is ranked among the recommendations, the more traffic it will receive. VSO can be applied to several voice search protocols including but not limited to Google, Amazon, Siri, and Windows Cortana.

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Topics: Search Engine Optimization (SEO), SEO, Voice Search Optimization (VSO), Windows Cortana, Apple, Voice Search Optimization, Amazon

The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe

Posted by Nick Chasinov on Mar 28, 2017 9:32:31 AM

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Today's consumers are more sophisticated than ever. They expect interesting content, personalized marketing, and a seamless site experiences.

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Topics: SEO

Lost in the Website Woods: Optimize Your Site for Better Conversion Rates

Posted by Nick Chasinov on Mar 13, 2017 4:45:04 PM

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How is your website doing? Are your users heading straight to you, navigating every button click until they convert into a sale? Or are they more like Little Red Riding Hood, wandering in the woods and losing their way?

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Topics: SEO

8 Keys to Maximizing Your Blog’s Potential

Posted by Nick Chasinov on Mar 7, 2017 9:25:34 AM

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A blog isn’t just a nice addition to an organization’s online presence. It’s a must-have—a familiar and expected interface to engage your brand, with more flexibility and innovation than many traditional marketing formats.

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Topics: Content Creation, SEO, Blogging, Content Marketing

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