Recent Posts
Lost in the Website Woods: Optimize Your Site for Better Conversion Rates
Posted by Nick Chasinov on Mar 13, 2017 4:45:04 PM
How is your website doing? Are your users heading straight to you, navigating every button click until they convert into a sale? Or are they more like Little Red Riding Hood, wandering in the woods and losing their way?
Topics: SEO
A blog isn’t just a nice addition to an organization’s online presence. It’s a must-have—a familiar and expected interface to engage your brand, with more flexibility and innovation than many traditional marketing formats.
Topics: Content Creation, SEO, Blogging, Content Marketing

Content marketing is nothing new. The first commercial website started back in 1993, so we’ve had nearly a quarter of a century to refine its application. That’s why it’s so surprising that of the 86 percent of marketers using content marketing, only 32 percent find it effective.
Topics: Content Creation, SEO, Content Marketing
Credit: Moz
SEO is constantly evolving. As the owner of an SEO agency, it’s my job to stay on top of Google’s updates and algorithm changes to keep my clients on the front page. In fact, I’ve had to alter my entire business model more than once to keep up with this rapidly changing world.
Topics: Internet Marketing, Marketing Agency, SEO
Search Experience Optimization: Welcome to the New SEO
Posted by Nick Chasinov on Feb 14, 2017 12:43:45 PM
Many companies are caught up in search engine optimization, but this approach belongs in the past. In my 15 years working with SEO, I’ve watched the process evolve from a black hat spam tactic into a nuanced, quality-based marketing strategy—and that evolution has only just begun.
Topics: Internet Marketing, Marketing Agency, SEO
How to Build Your Business Like a Fortune 500 CEO
Posted by Nick Chasinov on Feb 7, 2017 11:44:14 AM
The best advice I ever got came from my boss at my first real, full-time job. He was giving his monthly corporate overview of the startup, discussing the company's progress and describing its history. He recalled that when he started out, he had no employees, no clients and no revenue.
Topics: Internet Marketing, Marketing Agency, SEO

Many businesses today consider backlinks to be the gold standard in boosting organic keyword rankings. It’s believed that, if they can generate a high number of links, they’re sure to rank highly on Google searches. It doesn’t matter where the backlinks come from. As long as plenty exist, the company is sure to profit — right?
Topics: SEO
Five Keys To Effectively Keep Your Departments In The Loop
Posted by Nick Chasinov on Jan 18, 2017 9:00:00 AM
It’s easy to forget that different teams must rely on one another to get the whole job done. That’s because interdepartmental separation happens naturally at companies in which teams focus on different initiatives.
Topics: Marketing Agency
4 Ways to Perfect Your Search Strategies Without Keyword Stuffing
Posted by Nick Chasinov on Jan 11, 2017 9:00:00 AM
We’re in the age of uncertainty when it comes to keywords. Utilizing them in content is still crucial for search engines to interpret subject matter and relevance, but relying too heavily on sprinkling these buzzwords into your content can land you in serious trouble.
Topics: SEO
Stuck on Page 13? 4 Ways to Improve Your Search Engine Ranking
Posted by Nick Chasinov on Jan 4, 2017 9:00:00 AM
A high organic search ranking is essential to your business. More than 71 percent of users click a link on the first page of results on Google, and almost 68 percent choose one of the top five results. Only 1.6 percent of searchers progress beyond the second page.
Topics: SEO
14 Mobile Marketing Opportunities Your Brand May be Missing
Posted by Nick Chasinov on Dec 28, 2016 9:00:00 AM
Topics: Mobile Marketing
This article was originally posted on VERGE.
Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
YMYL Sites: Google’s Search Quality Rater Guidelines
Posted by Nick Chasinov on Apr 25, 2016 4:20:44 PM
There is a new category of websites, as far as Google is concerned, and it’s got its own set of rules. If your website solicits any personal information, uses monetary transactions, or offers any type of major life advice – like legal, medical, educational, health, or financial – you’ll want to listen up.
Why Your Landing Pages Don’t Work and How to Fix Them
Posted by Nick Chasinov on Apr 19, 2016 1:17:27 PM
This article originally appeared on SmartInsights.
Are you really getting the most value from your landing page?
While businesses often focus on getting the word out to consumers, they often fail to give the same attention to setting up the best trail of breadcrumbs. Landing pages are key to conversion, and if your snappy email sends people to a confusing or bland landing page, good luck getting anyone to answer your call to action.
Security is a top priority at Google. In 2014, Google announced a slight ranking boost to HTTPS URLs in the SERPs. Although the industry is divided if this really made a difference for SEO and is worth the investment,
Topics: Website Analytics, Content Creation, SEO, Security, HTTPS, Indexing
Think about the last purchase you made. What were the features, advantages, and benefits of the specific product or brand that you selected? We took a look at a few popular brands in different verticals and considered the positioning of the product in the market. Did their positionings match our responses and what were their advantages of brand positioning? Find out below:
Topics: Branding, Advertising, Public Relations, Marketing Data
Video Advertising: Answering a Need and Making a Difference
Posted by Nick Chasinov on Oct 27, 2015 9:44:28 AM
Online video advertising provides marketers the opportunity to utilize site, sound, and motion to better communicate their message. While the idea is not new, the recent advancements in technology and online video integration has created a new medium for businesses to precisely reach target audiences where they live, work, and play.

The Quicksprout blog is a credible and well developed blog managed by Neil Patel. The blog covers a wide array of digital marketing topics including but not limited to SEO, content marketing, link building, and conversion rate optimization. Neil is a well-known digital marketing expert and co-founder of Crazy Egg, Kissmetrics, and Hello Bar.
Topics: Internet Marketing, Marketing Agency, SEO, Advertising
10 years. I can't believe it. Well maybe I can. You see I was so focused in the early days that failure was not an option. I believed Teknicks would be something great and I knew it would last beyond ten years; it had to, it was my whole life focus. Before I was married and before I had my kids (the two best days of my life), I had one focus: to grow Teknicks to the point that I didn't have to work for someone else. Pretty straightforward goal. I literally hated going to work for someone else, but I still gave it 100% and my employers ended up being some of my largest clients (tip: don't burn bridges).
Topics: Marketing Agency, Inbound Marketing Agency
Another holiday weekend at the Jersey Shore is upon us. While each business and home may not be fully restored, the heart and soul of the Jersey Shore is undeniably present this 4th of July Weekend.

Posts by Topic
- Internet Marketing (47)
- Search Engine Optimization (SEO) (45)
- Marketing Agency (44)
- Content Creation (35)
- Inbound Marketing (35)
- SEO (34)
- Link Building & Acquisition (33)
- Inbound Marketing Agency (32)
- Website Analytics (15)
- google (11)
- Lead Management (10)
- Paid Search Marketing (PPC) (10)
- Usability & Conversion Optimization (10)
- Blogging (8)
- Social Media Marketing (7)
- Content Marketing (6)
- Lead Generation (6)
- marketing research (6)
- Automated Marketing (5)
- Increase Conversions (5)
- Marketing Data (5)
- Sales Generation (5)
- Social Media (5)
- Advertising (4)
- Amazon (4)
- Marketing (4)
- Web Design & Development (4)
- Digital Marketing (3)
- Ecommerce (3)
- Keyword Data (3)
- Landing Pages (3)
- Persona Development (3)
- Voice Search Optimization (3)
- instagram (3)
- Agile Marketing (2)
- Branding (2)
- Creativity (2)
- Design (2)
- Growth Hacking (2)
- HTTPS (2)
- Indexing (2)
- PPC (2)
- Public Relations (2)
- Security (2)
- online marketing (2)
- tools (2)
- AMP (1)
- Accelerated Mobile Pages (1)
- Apple (1)
- Calls-to-action (1)
- Email Marketing (1)
- Facebook (1)
- Google Penalty (1)
- Link Removal (1)
- Local SEO (1)
- Manual Action (1)
- Marketing Automation (1)
- Mobile Marketing (1)
- Panda (1)
- Penguin, (1)
- SEO Agency (1)
- UX (1)
- Voice Apps (1)
- Voice Search Optimization (VSO) (1)
- Windows Cortana (1)
- YMYL (1)
- analytics (1)
- instagram ads (1)
- productivity (1)