As you may be aware, the link acqusition process is ever-changing. Over the past few years, Google has become extremely sophisticated in their link analysis. Obtaining quality backlinks is more important than ever. We’ve seen big and small brands demolished from Google by engaging in black hat tactics and link schemes. With the most recent release of Penguin 2.0, it’s tremendously important to acquire quality backlinks.

Search engines value quality links

As stated by Google, “Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links influences your ranking. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity.”

You heard it directly from Google, acquiring quality backlinks can increase rankings within the SERPs. Search engine rankings are critical to all online businesses, each day Google answers more than 1 billion questions from people around the globe! According to a study at Pew Research Center, 91% of users say they find what they are looking for when using search engines and Google remains the most popular with 66.7% market share, as stated by ComScore.  If your business isn’t visible, you’re missing out on potential traffic, revenue and lead opportunities.

If you want your business to be visible to Google and other search engines, you must attain quality backlinks. This should also be combined with providing compelling, resourceful content for your users, developing a solid on-page SEO plan and an engaging with your community through various social media networks. Putting your business at risk for a “quick win” will most likely lead to tragedy in the end.

Backlinks increase traffic

Quality inbound links not only drive rankings, which lead to organic and direct traffic, they also drive referral traffic and social sharing opportunities. Through various link acquisition tactics, your site will be listed in front of a relevant audience providing top-notch referral traffic and revenue opportunities.

Considering Google makes over 500 changes in their algorithm each year, it’s vital to work with an agency that is knowledgeable and experienced to help your business succeed and remain a trustworthy source to Google.