Sep 13, 2013, 12:14:00 PM
There’s an awful lot of buzz out there about internet marketing – and a lot of conflicting messages. To cut through the clutter and save you time (and sanity), we’ve answered five of the most pertinent questions that keep being asked about internet marketing in 2013.
1. Is SEO Dead?
No – and it never will be. Like any discipline, SEO has evolved and grown up. What HAS died is the idea that SEO is all about looking for loopholes in the algorithm. Now, it’s about building a solid online brand. Modern SEO is far more complicated and nuanced than in years past. The technical elements like coding and structure remain, but new challenges necessitate that SEO plays a role in community building, content creation and your other marketing efforts.
Still, as long as there are search engines there will be ways to optimize for them.
2. Is Mobile Really Taking Over?
Yes! In fact, accessing the internet on a mobile device is likely to overtake fixed internet access by 2014. If you’re not convinced, consider a few other intriguing statistics:
Over 1.2 billion people accessed the web from a mobile device in 2013 and global mobile traffic now accounts for 15% of all internet traffic (Source: Trinity Digital Marketing)
The mobile share of web traffic increased 69% in North America and 163% worldwide between 2010 and 2012. (Source: Smart Insights)
61% of people have a better opinion of brands when they offer a strong mobile experience (Source: Latitude)
51% of shoppers research products online before visiting a store to purchase (Source: Ipsos Mediact)
Trends are clear: the world is going mobile. Surprisingly though, most business websites don’t offer optimized mobile experiences. In fact, only 6% of the top 100 Fortune 500 companies have mobile sites that meet Google’s requirements. There’s a huge chance to outpace the competition here.
3. Is Link Building Too Risky Now?
Google’s Penguin update made a lot of businesses leery of link building. In fact, the momentum seems to have shifted away from link building and towards content marketing. So what’s the real story – is link building inherently risky and should you avoid it?
The answer is no; quality link building is still an essential activity for any SEO campaign as long as you play by Google’s rules. The link building of the past was focused on volume and anchor text; the link building of today aims for authority and relevance.
4. Will Social Media Replace SEO?
No. While people speculate that social media signals will become more important to SEO over time (there’s a reason Google built Google+, after all) and even though we see search results becoming more personalized, social media is just one more tool in your internet marketing arsenal.
Social media remains an amazing way to share information, engage customers and build up your community, but people still search for products and services in search engines, making visibility important.
Instead of looking at SEO, social media and PPC as competing services, start seeing them in the context of a holistic online marketing strategy.
5. What the Heck is “Inbound Marketing”?
“Inbound marketing” is a phrase coined by Seth Godin and popularized by industry giant Hubspot. By definition, inbound marketing refers to any marketing designed to bring in customers organically instead of interrupting them or pushing them towards your product.
Inbound marketing is any marketing that reaches customers when they go looking for something to buy. (Source: Wordstream)
While some might disagree, most believe inbound marketing encompasses SEO, word of mouth, content marketing, social networks and any other “Pull” type marketing tactics.
That’s a Wrap!
There are a ton of questions out there, but we’ve answered a few of the most pressing questions businesses have about internet marketing in 2013.
What are your most pressing questions about internet marketing? Let us know in the comments!
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