Apr 29, 2014 2:17:00 PM

Google’s Matt Cutts on SEO Myths: The Answers You Always Wanted To Know

Posted by Matthew Campion

Cutts Video | Googles Matt Cutts on SEO Myths

In a recent video from Matt Cutts, Google’s head of search spam, Matt talks about the biggest SEO myths that are out today.

Cutts forms his response to this question: What are some of the biggest SEO myths you see still being repeated (either at conferences, or in blogs…etc.)

Ads and Organic Rankings

One of the biggest myths that Cutts wanted to clear up - Google makes changes to their search results with the intent of making more money. He stated, buying or not buying ads does not affect the organic rankings.

Fads to Break Google’s Algorithm

Cutts also discusses following fads to break Google’s algorithm. He said there is too much “group think” in the forums and black hat forums. For example,Cutts explained, someone might say article directories leads to better rankings and then six-months later the group will jump to guest blogging and then onto link wheels. He explained, that if someone had a foolproof way to make money online, they wouldn’t sell it in an eBook, post it in a forum or sell it via tool/software. He stated, “Never be afraid to think for yourself. Beware there are a lot of tools have the potential to dig yourself into a hole…approach tools & services with caution.”

Google’s main goal isn’t money! It’s provide great search results for users, so that they’re happy and keep coming back. If you’re aligned with those goals, then Google will return the high quality pages your making. Don’t work in opposition to the algorithms! 

CTA-ANA

Topics: Search Engine Optimization (SEO), Link Building & Acquisition

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