Jun 29, 2016 10:00:00 AM

Top 10 Tools to Ramp up Your Link Building Campaign

Posted by Erica Gusk



Are you aware that valuable inbound links generate traffic and increase conversions?

Do you know that relevant and authoritative links to your website mean higher potential for your site to rise in rankings?

If you answered YES to both questions above then you realize you are ready to start a link building campaign. 

Building links is a tough and time consuming; therefore you need the top tools to get started:

1. Buzzstream: Utilize this project management tool to keep email outreach and link building organized. Check out our article, 5 Reasons You Should Utilize Buzzstream for Your Outreach and Link Building Efforts, for more information on Buzzstream.

2. Mozbar: Examine and analyze domain authority and page authority metrics in seconds for any site you visit. When classifying link targets, it’s a great way to scope out the first page competition.

3. Moz Opensite Explorer: Determine link opportunities, research anchor texts, discover prevalent content, explore an expired domain, or track your site's link profile over time. Moz is helpful when conducting competitor backlink research, allowing comparison of any site's backlinks and top pages. Check out insight to your competitor’s link building campaign.

4. Followerwonk: Export a list of Twitter followers and social influencers for your site. While looking at the list you should think to yourself, who are they? Who do they follow? Can I build a relationship?

5. Majestic's Clique Hunter: Sift through sites that tend to link to your competitors, but not you.

6. Check My Links: Scan pages for dead links, allowing for broken link building.

7. HARO: Connect your expert resources with reporters for real-time media opportunities. You can provide a journalist with expertise on a suggested topic, if selected your reference will include a mention or link.

8. Google Alerts: Monitor the web for content mentioning your business. This allows the opportunity to request a link back to your site if there isn’t one included with your mention.

9. Twitter: Connect with Influencers by favoriting and retweeting their tweets regularly. Work on building a relationship before your email outreach.


Last but not least…


10. Basecamp: Communicate among individuals or a group, internally and client based. You can share files, stay aware of due dates, assign to-dos, and keep track of all evolving conversations.


There you go! The top tools are a must to keep your link building campaign up and running. Of course, every link building style is different, what tools do you use?


Topics: Link Building & Acquisition, tools

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"Teknicks was able to create, launch, and manage a fast paced social marketing link building campaign that helped to significantly improve Google rankings for a wide array of topic areas."

Director, Search Marketing


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